I’ve gabcasted a new discussion between Katie Knight and I about the state of the newspaper business and its transition to electronic distribution. The main question: should newspapers attempt to build or participate in social networks?
Social Media and Newspapers #1 – Newspapers and Social Networking: Bridging the Gap
How do newspapers embrace social media in order to retain and grow their content audience?
The bottom line is, if PR firms insist on embargoes, which are very easily dealt with by pre-scheduling your posts (which I sometimes do 10 – 15 minutes before press time), then the only answer is exclusives, which many 2nd-tier bloggers, like myself, despise. Exclusives go to big blogs, run by pro bloggers. Engadget, TechCrunch, etc. But that’s the alternative. If it’s not embargoes, it’s exclusives. See ya tomorrow.