The bottom line is, if PR firms insist on embargoes, which are very easily dealt with by pre-scheduling your posts (which I sometimes do 10 – 15 minutes before press time), then the only answer is exclusives, which many 2nd-tier bloggers, like myself, despise.  Exclusives go to big blogs, run by pro bloggers. Engadget, TechCrunch, etc.  But that’s the alternative.  If it’s not embargoes, it’s exclusives.  See ya tomorrow.

My friend Bruce Bishop, who’s chief photographer and a very progressive thinker over at the Chronicle-Telegram (full disclosure: one of my clients), e-mailed me to tell me how the Cleveland Plain Dealer completely blew it in reporting the death of Cleveland city council member Stephanie Tubbs Jones. As it turns out, Stephanie is ill but not dead, and the Chronicle-Telegram did the right thing by not running the innaccurate news of her demise.

In his blog post, Bruce points out that, even though mainstream media folks, and often newspapers, like to point the finger of judgment at bloggers, leveling accusations of innacuracy and unprofessionalism.  Well, to the Plain Dealer’s chagrin, it turns out, they themselves made a “blogger mistake”.  Once again, a little irony goes a long way.

In the world of vertical, topic-oriented professional blogging (can you say Weblogs Inc. *cough*), there are already several iPhone publications.  So why am I starting another one?  Well, mainly because my voice is unique within the industry, and I have special, distinct concerns and outlooks about the iPhone–concerns and outlooks not being vetted elsewhere.

But most importantly, I’m not a card-carrying Apple Robot.  I’m not on Apple’s payroll, so I have no problem telling the world that Apple’s decision to exclude media messaging from the iPhone was a nearly fatal error.

I hope you enjoy my new publication, “Get in My iPhone“.  My longtime friend Duane will be contributing as well.  And if you want to contribute, get in touch.

If you’re an iPhone owner with some writing skills, a desire to get paid writing, and would like to join a small community of recognized tech-industry thought-leaders, then I’ve got an opportunity for you.  I’m looking for somebody who is completely hooked on the iPhone and wants to blog about it — from apps to GPS to minutes.  I want to hear from you. Think you might be the right person for this? Contact me at [ted]@ btstrategy{dot)com

Dude, all I’ve got to say is MySQL 5.0.51 has issues. And apparently so does Wordpress 2.0.1. A confluence of issues has had my blog down for the last few weeks. But we’re all up to speed now. Expect more in the coming weeks. Oh, and for those of you who noticed, yes I lost about 1.5 months worth of posts.

Thanks for the tag Andy! 10 things I’d like to do this year:

1. Implement (and stick to) a regular regimen of jogging. I had it going pretty good last summer but these brutal north coast winters have a tendency to keep you indoors.

2. Land 2 or 3 new clients in the periodical publishing business. My company has a great consulting approach that shows how to integrate Wordpress into a professional-calibre workgroup web publishing solution for people who make magazines and newspapers.

3. Hire a business development executive. Again, my company is growing, but our ambitions are very high, and we’re in this for the long haul. So grabbing and retaining a top-flight BDE is on my to-do list.

4. Get back to the tropics for a visit. Southern Florida would even be sufficient. I need some sunlight, man.

5. Get to bed by 11 pm every night. Nuff said. This might permit me enough energy to turn out another book!!
6. Get my hands an the new 810 Internet Tablet from Nokia and hack it into the best turn-by-turn navigation system money can buy.

7. Figure out how to get a contract-free, SIM-unlocked iPhone so I can poke around with the SDK when it shows up.

8. Get moved into a permanent office space. We recently moved out of our office in Elyria, OH, and we’re considering moving into the Great Lakes Technology Park on the campus of Lorain County Community College.

9. Figure out how to get uPnp working between the PS3, Wii, and Mac. So far, no luck.

10. Build a life-size Star Wars replica prop of some sort.

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