Coming from a small business owner in humble Cleveland, Ohio, the strategic guidance I might give Steve Jobs on his (sad) attempt at building a walled garden social network would be this: sometime it’s better to join than fight. If Apple can’t get its mits on Facebook, it should seriously consider taking over MySpace from News Corp. In fact, News Corp. has already outed the price tag at $300,000,000, though I think that by the time any potential deal might be struck, that price may come down. The Facebook train just shifted into fifth gear, after all.
Once upon a time, iTunes had the opportunity to become “indyTunes“, and totally missed the boat. Right now, MySpace is the MP3.com of the 2.0 era, offering indies more than Apple does in terms of self-service distribution and exposure. With this rebooted MySpace, a very immersive, very commercialized, very polished experience is in order. Same idea as iTunes, except that iTunes isn’t nearly as immersive as it could be. Problem one is DRM, which has stimied iTunes’ ability to become totally web-based. Problem two is Steve, who wants so much control over the ecosystem that he’s not likely, in my opinion, to expand Ping to the wild wild web.
That said, I still think MySpace’s new look rock concert skin is just the veil for the real goods: an audience for Ping. If Apple wants in on that action, they’re going to have to pick sides, and if Facebook is as snot-nosed as I’ve read regarding Steve, then MySpace might be ripe for the picking.