Hey when a celebrity has 50,000 followers and is following 4 twits, it seems pretty obvious that Twitter has graduated in a service paradigm with secondary markets.  In particular, the wrangling class of the celebrity handler. 

Take William Shatner, for example.  Now here’s a guy whose charisma and silly selfless sense of humore could go vast distances on Twitter–much like M.C. Hammer (whose tweets are frequent and awesomely down-to-earth).  Yet the Shat only follows 4 people.

Why?

Well, because it’s not the Shat.  It’s one of his agency people.  I’d be surprised if the Shat and the majority of folks in his ilk even use a computer on a daily basis. 

If I sound let down, it’s because I am.  Guy Kawasaki tweeted a list of Hollywood elite on Twitter. Turns out most of them are merely professionally managed, third-person twits with no more personal touch than one of their attorneys or public relations experts.