I can’t help but chuckle when I read about how Apple is “sticking it” to Rogers, a Canadian wireless carrier, by shipping them a paltry number of iPhones for the Friday launch, as retribution for Rogers’ “egrigiously high” rate plans.

The whole thing is hilarious. First, Apple’s reaction is classic Steve. Second, why didn’t Steve have a huge pair of volleyballs when AT&T bent him over in the first place?  Third, where’s the outrage over AT&T’s no-outright-iphone-purchasing policy, which effectively eliminates people with poor credit or limited means from the iPhone party? Finally, does anybody really believe Rogers when they claim there’s a “reasonable cap” on unlimited services.  Tell me, how can you market something as unlimited if you LIMIT IT?

I just… can’t… take.. much more…. Guys, for the zillionth time, bandwidth is intangible. Just because you say it’s worth a lot per byte doesn’t automatically make it a scarce resource.  Consumers are so blind.

APPLE the ball’s in your court. Do something about these morons at the carriers.