Check out Peter Csathy’s recent post about how Viacom is using video-on-the-Net tools, including Sightspeed, to bring the viewer to the show just as the show is brought to the viewer. A software-based world makes this possible. The real commodity is the webcam–just as Bill Gates knew the PC would be a commodity and went the route of software, innovators like Sightspeed are content-enabling old guard institutions like Viacom to be more competitive and inventive with their programming. This is how  the old guard competed with YouTube and the like–by fighting fire with fire. Check out Peter’s post.