Signal to Noise

Alec has written a fantastic essay about the Microsoft’s entrance into the voice software business, and he covers three strategies for co-existence with the Microsoft in this space. They boil down to 1> Compliment the Microsoft’s platform with your own innovations, 2> Get out of the business, or 3> Go toe-to-toe with the Microsoft. In a few year’s time, as with many things the Microsoft gets into, we’ll recognize that they own a pretty big piece of the space, and those non-Microsoft businesses left standing will have capitulated to the pattern outlined by Alec. Check it out.